Evaluation 2: How effective is the combination of my main product and ancilliary texts?

The role of a film distributor refers to the marketing of the film. Usually due to financing of the film, the distributor decides when the film will be released and where, it looks at the films target audience and ensures that this target audience will become and remain interested in the film and pay to see the film upon its release. Many distributors will use different strategies in marketing and advertising. This includes the use of outdoor advertisement such as billboards, bus signs and bus stop posters, also the use of advertisement in media such as TV adverts, radio adverts, websites, social media advertisements and pages and trailers. This allows the film to become known within its target audience and the distributor makes sure it is marketed in a way the target audience will respond positively. This then allows the film to be spread through word of mouth, and gain popularity before the film is even released. Here is where audience research becomes important with the film distributor, as they must ensure they use the right methods of advertisement within the budget and reach the target audience in the best ways possible. For example, reaching out to a teenage audience would mean the use of social media advertisement and bus advertisement, as this age group are most likely to be surrounded by these they are more likely to see the adverts. This is how marketing differs from film to film, depending on the films certificate, genre and target audience. For example, my own trailer would be advertised on social media also, reaching the teenage audience, and also late at night on television where an older audience will be reached, this is representative of my own films audience demographic.



Deadpool was a very recent and extremely viral movie with one of the most talked about advertisement campaigns of 2015/16. The film was marketed in a range of smart and funny strategies which reflected the films own sense of humour. Firstly the film used an extremely clever advertisement which followed the conventions of a romance film, due to the film being released upon valentine's day, this targeted an audience that would not have been familiar to the film or the superhero genre and gained their interest. The marketing and advertising campaign also used a billboard featuring only emojis, something the much younger generation is familiar too and gaining their interest in a funny and creative way. The advertisement for the film was featured mostly on social media, due to the sexual themes featured within some of the ads this ensured the film gained no controversial attention by not allowing the adverts to be accessed by younger children. Deadpool followed a simple and affective campaign style, never revealing much about the film a lot of it's target audience did not know too much about the film before its release, creating excitement among the fan base. This advertising campaign didn't conform to conventional methods and used new and original ways to reach both its intended target audience and also its competing target audience. This made the film extremely popular and talked about among social media and received positive attention throughout the films entire campaign and earned $135,050,000 in the USA alone it's opening weekend.

This advertising campaign challenged many forms and conventions but managed to play on it's unique techniques and managed to gather a wider audience by doing so. In relation, with my own trailer and promotional products I have aimed to create a recognisable and original identity. I did this by challenging certain forms and conventions but ensuring my products are affective and work well together in a similar way to Deadpool, creating something original that works and would get my target audience talking and expecting a lot from the official release of the film.



Please ensure annotations are turned on for the video, pause when necessary. Annotations occur throughout the trailer also.